Astro Nutz: E-com for little astronauts
Astro Nutz welcomes you to a world where home textiles embark on cosmic adventures. When we met Astro Nutz design team where were a passionate textile designer and an engineer who wants to create a children’s textile brand with only sustainable and renewable materials to inspire the youth about space travel. They wanted children to learn the fact that without sustainable living there was no space travel and exploration.
One Astro team to another, we were excited to fulfill their vision and create a space journey experience for the kids and adults while shopping for children home textiles.
We wanted this e-commerce website is where this magic unfolds. We craft space-themed designs and meticulous illustrations, offering an engaging user experience. In Figma, with our versatile design solutions, we aim to bring creativity to life.
AstroNutz had an exquisite collection of premium organic materials and creative patterns for babies and kids ready to dazzle. The challenge? Navigating the exclusive A+ market of moms, where popular brands often overshadow quality.
Our adventure needed to begin by getting to know the moms inside out. With their aspirations in mind, we were excite to embark on a journey to shape a brand and design strategy that would make online shopping an enchanting experience.
At Astro Nutz, we saw challenges as opportunities. Our quest to offer something unique in a world of popular brands fueled our journey to deliver not just products but a memorable shopping adventure.
Branding / User Research / User Interviews / UXD / UID / Prototyping
At Astro Nutz, our journey to showcase an outstanding collection led us through captivating photoshoots and engaging conversations with model moms. We aimed to immerse ourselves in their bathing and swimming routines, essential to presenting our premium organic cotton bathwear and beachwear.
Meeting three remarkable mothers in those photoshoots, each with children of different ages, revealed their appreciation for thoughtful gestures like small gifts and exclusive discounts, ingredients for building loyalty. We also delved into optimizing the checkout and cart experience, recognizing their penchant for reevaluating choices.
Astro Nutz's commitment extended to translating insights into personalized user profiles, guaranteeing our valued clients a shopping experience designed just for them.
The journey to transform Wease Web into a mobile application was a thrilling challenge. In our meetings with stakeholders, we meticulously dissected the core functions and redefined them with a user-centric approach. Drawing from their extensive experience in the health industry, our stakeholders brought invaluable insights into our design process, illuminating our path.
We carefully defined each function's accessibility, crafting a simplified navigation menu while reserving a secondary menu for less frequently used features. To meet our users' desire for a WhatsApp-like experience, we meticulously designed the app, offering diverse color combinations to set personalized themes.
Four distinct profiles, seamlessly integrated with the web app, facilitated lead assignments, streamlining communication from assistant to agent dashboards.
Managers benefited from real-time lead tracking and performance monitoring. Our vision extended beyond functionality – we aimed to create an open, motivating space where team members could view their performance rankings and fuel their competitive spirit.
Wease Mobile isn't just about functionality; it's about fostering collaboration, motivation, and an immersive experience for our users. Our early insights fueled a design approach rooted in accessibility and engagement, ensuring that users find both convenience and inspiration in our mobile platform.
